In today’s fast-paced digital world, a simmering issue can turn into a full-blown crisis on social media if not managed quickly and efficiently. In this workshop, we’ll dissect the anatomy of a crisis and learn how to identify and manage issues using social media channels and listening tools. Participants will gain an understanding of the do’s and don’ts during a crisis and will have a clear action plan for mitigating risks on their business social media profiles.
Introduction: 15 minutes
What is a crisis and how do issues unfold in today’s digital era?
Case studies of brands that have done it right and wrong
Social Media Crisis Management In Action: 30 minutes
How to prepare your organization for a crisis with a combination of the right people, tools, and planning
Group Exercise and Discussion: 20 minutes
Run through scenarios to determine your course of action
Conduct a needs analysis for your organization
Q&A and Wrap Up 15 Minutes