After SBC Media closed its doors in 2015, the Canadian snowboarding community wondered if it had forever said goodbye to it’s beloved Snowboard Canada Magazine. But the acquisition of the SBC Media Brand by C.J. Group of Companies, gave the publication a breath of new life that has come to fruition in “issue 24.1”, released just last week.
The Cover Story
Photographer and Squamish local Jeff Patterson, captured the cover shot on a shoot with some of the Eddie Bauer Guide Team last Spring. The image is of Scott Newsome riding a line called “Tiger Penis” in Valdez, Alaska.
The Story Behind the Photo
There is more to the cover shot than meets the eye, Jeff explains:
“The morning this image was shot, Scott was swept off a pretty massive cliff in a sluff at the bottom of a huge peak we were shooting. The bindings ripped right out of his board, and he hurt his shoulder. With a destroyed board in tow, we flew back to base and he mounted up a borrowed board. By the time we reloaded the heli, his shoulder was taped up to his body and the pain was setting in, but he still wanted to ride. The next day he woke up in agony and flew straight home. I don’t know another rider who would have taken the fall he did and still spent the rest of the day on a board… the guy is a legend!”
Congrats to Jeff on another epic cover shot, and welcome back Snowboard Canada Magazine – you were missed.
Building a Museum
When Jeff isn’t off shooting epic imagery with still cameras and drones, or spending time with his family, he’s busy curating a collection of vintage snowboards with plans to open the Canadian Snowboarding History Museum. Keep an eye out for the full story on his favourite old school decks, as well as his killer images as he joins forces with Squamish.com as a photo contributor.
